Imagine an endless summer.

(ROLE)

Creative Direction
Packaging & Print
Digital Design

(CREDITS)

Video: Wolfy Studios
Photographer: Trever Hoehne
Producer: Kate Clark
Props: Hannah Lewis
Studio Photographer: Brooke Shanesy
Stylist: Shelby Kay Reed

Led the creative direction for Citrus Reverie, overseeing packaging design, 360 campaign strategy, and photography, video, digital, and social media. The project emphasized a elevated, summery identity, bringing the fragrance's sweet, citrus essence to life through cohesive, engaging visuals and integrated marketing efforts.